The context of this situation that I am a Public Relations director at Durable Tires Inc. a tire manufacturing company in Rhode Island. Our company usually employs 1000 workers.
The situation being dealt with is as follows:
Due to the economy Durable Tires was forced to scale down their operations department and lay off 350 workers. Durable Tires Inc. was forced to lay off 400 more workers when production costs rose and there was a decline in market share. Durable Tires’ personnel manager developed a plan for those who were let go. This plan included giving employees three weeks notice, as well as a series of seminars to prepare all employees for the separation.
The company decided it was best to hold a press conference to discuss to upcoming employment cuts. The best tactic to reach the media at the press conference is to present them with a press kit. More specifically, in this press kit there is a Media Release as well as a Letter from the Managing Director to employees. The following letter to employees aims to present the company’s position clearly. The letter begins by being regretful and thanking and recognizing the employees for their commitment to the company. Reasons as to why the company redundancies have been made are also main points throughout the letter.
Durable Tires Inc.
379 Charles Street
Providence, RI 02904
Friday, September 23, 2011
Dear Maddie Burke,
RE: Company Redundancies
Durable Tires Inc. regrets to inform you that on your position will no longer be required. As of Wednesday, November 30 2011 your position at Durable Tires Inc. will officially be made redundant. Durable Tires stresses that the termination is not a reflection on your job performance. In past years we can see that you have been a vital member to the Durable Tires team.
During this time of economic unrest Durable Tires Inc. has struggled with meeting sales quotas, and has been battling rising production costs. To combat these circumstances Durable Tires Inc. is forced to reorganize and make certain departments redundant.
You are invited to join your fellow employees at a series of seminars regarding the upcoming lay off. These seminars will be each Tuesday at 3 p.m. in conference room ‘B’. The seminars will discuss information regarding the upcoming downsize and severance package. There will be a series of workshops focused on resumes writing, interviewing and the skills and knowledge necessary for seeking other employment opportunities.
Durable Tires Inc. admires and appreciates your commitment and dedication to the company. All the quality work you have contributed to the company has not gone unrecognized. Durable Tires thanks you for your understanding and cooperation during this time of economic unrest.
Durable Tires Inc. wishes you well in all future endeavors. Also Durable Tires Inc. would be happy to oblige to any recommendation requests.
Bristol, RI Plant Manager